Promotions and marketing

Promotions and Advertising Law – Comprehensive Legal Support for Marketing Activities

We assist our corporate and entrepreneur clients providing marketing services on a daily basis, with particular expertise in the following areas:

• Supporting marketing campaigns in terms of data protection and advertising law compliance
• Preparing legal documentation related to new marketing campaigns, including data protection notices
• Drafting contracts related to promotions and events (e.g., marketing service agreements, subcontractor contracts, influencer and other promotional agreements)
• Developing rules and regulations for prize draws and contests
• Advising on the lawful management of marketing databases and marketing communications
• Reviewing agreements with influencers and providing legal support for influencer marketing

We have special expertise in preparing contracts related to advertising services, promotions, and marketing events, as well as privacy documents and prize draw regulations. If you need legal advice on compliance related to promotions or such events, please do not hesitate to contact us!

Frequently asked questions (FAQ) on promotions and advertising law

1. What data protection requirements must be considered during a marketing campaign?

   The GDPR strictly regulates the processing of personal data, including data processing related to marketing communications. It is important to provide clear information, obtain consent where necessary, and ensure data subjects’ rights (e.g., opt-out options). SimpLEGAL team has over a decade of experience helping to lawfully prepare privacy documentation related to marketing campaigns, promotional games, or events.

2. How can we lawfully prepare the rules for a prize draw?

   The rules for a prize draw must be detailed, including participation conditions, rules concerning data processing, information about prizes, and possible disqualification criteria. We have prepared numerous prize draw regulations for marketing service providers and other clients, including quizzes and event promotions.

3. What contracts should be concluded regarding influencer campaigns?

   It is essential to prepare a detailed influencer agreement outlining the parties’ rights and obligations, payment terms, content usage rights, and compliance with data protection and other legal requirements. This helps avoid disputes and ensures smooth campaign execution.

4. What should be done if a partner or subcontractor fails to comply with contractual terms?

   In such cases, we provide legal advice on appropriate steps, including issuing warnings, initiating amendments to the contract, or initiating legal proceedings. Our goal is a swift and effective resolution, and the protection of our clients’ interests.

5. How can we ensure that our marketing database complies with the GDPR?

   We assist our clients on the data protection requirements concerning their databases, drafting consent forms or legitimate interest tests (depending on relevant legal basis), data protection notices as well as other relevant documents, and establishing ongoing lawful data processing to avoid fines and reputational damages stemming from non-compliant marketing database.